Kalai Ads · for Google Ads
Intelligence for Google Ads
Kalai Ads connects your whole Google stack — Ads, Merchant Center, GA4, Search Console, and BigQuery — into one intelligence layer that tells you what happened, why, how much it matters, and what to do next. Not another dashboard.
The difference
Most tools report. Kalai Ads decides.
It investigates across your connected Google data before it says anything — so you get a decision, not a metric.
A dashboard says
ROAS decreased 18% yesterday.
Kalai Ads says
Shopping revenue fell 18% while spend held steady — concentrated in seven SKUs whose Merchant Center impressions dropped after feed warnings. On-site conversion is healthy, so it’s a distribution problem. Fix the feed before touching budgets.
What it does
Across the whole Google ecosystem
01
Campaign optimization
Search, Shopping, PMax — budget, scaling, and anomaly fixes toward profit.
02
Keyword intelligence
High-intent terms, wasted spend, and negatives — enriched with Search Console.
03
Merchant Center
Feeds, disapprovals, and SKU-level Shopping performance.
04
GA4 full-funnel
Beyond the click — media problems vs site problems.
05
Search Console
Paid + organic together — demand, overlap, and opportunities.
06
AI insights
Continuous, quantified: what happened, why, and what to do next.
Software — or done-for-you
Kalai Ads is the software your team runs. Prefer done-for-you? Our Performance Marketing service runs Google on it for you.