Kalai Creator · Creator operations
The creator operations platform
Build and operate the creator and influencer supply chain that generates your raw creative — sourcing, creator CRM, briefing, campaigns, and collaboration in one place. Turn one-off shoutouts into an always-on content engine.
Brands running on Kalaiworks software
Measure the return
See exactly where your influencer budget goes
Most brands can’t tell if influencer marketing is working. Kalai Creator tracks budget against spend on every campaign — so ROI stops being a guess.
Budget vs spend on every campaign · seeded demo workspace.
Most brands run Kalai Creator in-house. But some decide to delegate to an expert team.
That’s when our Influencer Marketing team takes the keys and runs it on the same software. Either way, the growth engine stays yours.
The problem it solves
Four things every brand gets wrong with creators
You can’t measure influencer ROI. Finding creators means endless Instagram scrolling and manual data entry. Chat history vanishes when a teammate leaves. And nobody remembers which creators actually performed. Kalai Creator fixes all four.
What it does
The creator supply chain, managed
01
Instant discovery
1,00,000+ ready apparel & beauty creators, plus a Chrome plugin to add any Instagram profile in one click.
02
Creator CRM
Track who actually performed and re-book your best creators for the next campaign.
03
WhatsApp inbox
Every conversation on the WhatsApp Cloud API, shared across the team — nothing lost when people change.
04
Campaign operations
Briefs, deliverables, approvals, shipping, and payouts in one flow.
05
Content library
Every asset organised and ready to flow into ads and social.
06
ROI & spend
Budget vs spend on every campaign, and what each creator drives.
Discovery
Find apparel & beauty creators without scrolling Instagram
Start from a ready database of 1,00,000+ apparel and beauty creators. Review each one, approve or reject, and bookmark the keepers to your Creator DB with tags and notes — or add anyone you spot on Instagram with the Kalai Chrome plugin.
Approve or reject each creator, then bookmark the keepers with tags and a note.
Creator CRM
Remember your best creators — and bring them back
Performance, content, and history for every creator live in a real CRM — so you re-book proven creators instead of starting your search from zero each campaign.
Type a name — find the right creator instantly.
WhatsApp inbox
Run creator chats on WhatsApp — without losing the thread
Conversations run on the WhatsApp Cloud API in one shared inbox. When a teammate leaves, the history, briefs, and deliverables stay with the brand.
Replies land in a shared inbox on the WhatsApp Cloud API.