Kalai Drive · Creative production
The creative production engine
Generate and manage assets and references for ads and social media — ideas, briefs, projects, and production in one pipeline instead of a dozen tools. Kalai Drive turns creative production into a structured, measurable operation with AI-assisted workflows built for velocity.
Brands running on Kalaiworks software
Build it yourself — or have us run it
Kalai Drive is the software your team runs. Prefer done-for-you? Our AI Creative Production service runs on Drive — generating the assets and references for your ads and social.
The problem it solves
Production without the chaos
Kalai Drive
One creative pipeline
SYNC
Your ad accounts
Meta & Google — performance flows back
Today the work is spread across nine tools. KALAI Drive holds the pipeline — the rest pipes in.
Google Drive
Files
Dropbox
Storage
Feedback
Briefs
Sheets
Status
Frame.io
Review
Meta Ad Library
References
References
Local drives
Shoot rushes
Work lives in four places
Briefs in email, files on a drive, feedback in chat, status in a sheet.
Winning patterns get lost
Last quarter’s best ad worked for a reason. Nobody wrote it down.
Concepts repeat
The same idea gets briefed again because nobody remembers it ran.
You reshoot what you own
The frame exists in a drive. Finding it costs more than shooting it again.
Kalai Drive puts the whole pipeline in one system — so nothing, and no learning, falls through the cracks.
What it does
Six modules, one pipeline
01
Creative Analytics
Which creatives earn revenue, why they work, and what to produce next.
02
Creative Studio
Generate from your own reference — script, shot list and direction — with every output filed back for reuse.
03
Jobs
Idea to live on one board, with marketers and creatives reviewing in the same thread.
04
References
Import any brand’s ads from the Meta Ad Library or Instagram, organised on the way in and cut into hook, body and CTA.
05
Assets
Every shoot and finished frame in one library, searchable by what’s actually in the shot.
06
Creatives
Finished work tracked through production, versioned, and ready to publish.
Creative Analytics
Know what’s winning. And what to make next.
Creative Analytics reads your Meta ad account and tells you which creatives actually drive revenue, why they work, and the next ads worth producing.
01
What’s working
Every creative ranked by spend, ROAS and revenue — winners and money-drains separated, not averaged into an account-level number.
02
Why it’s working
Hook rate, thumbstop and hold rate show which part of the ad earns the sale, so the lesson is reusable.
03
What to make next
Winning patterns become the next brief. Production compounds instead of restarting every month.
Every creative ranked — then the verdict on any one of them · seeded demo workspace.
One reference and a brief — script, shot list, direction, then the cut · seeded demo workspace.
Creative Studio
A crew, not a prompt box.
Start from your own reference and a line of direction. The studio writes the script, breaks it into a screenplay, sets the shot list, and directs the final cut — then files every output back into your library, ready to reuse.
01
One place, not five tabs
Reference, script, model and output in one flow. No copy-pasting a script out of another tool into a generator you have to babysit.
02
It works like a crew
Script → screenplay → cinematography → direction. You brief it once; it makes the craft decisions in order, the way a production does.
03
Output that comes back
Every generation lands in your asset library or reference board with its prompt attached — reusable, not stranded in a download folder.
Jobs
Marketing and creative, finally in the same place.
Every job shows where a creative is — idea, brief, production, review, live. Feedback lands on the frame it’s about, not in a thread someone has to translate.
01
See the whole journey
Idea → brief → production → review → live, on one board. No status-chasing on WhatsApp.
02
Feedback on the work itself
Comments attach to a timecode and a version, so “fix the hook” points at 0:03 of v2 — not a paragraph in a DM.
03
One thread, both teams
Marketers and creatives review in the same place, with an owner and a decision on every note.
The journey, then the thread — a marketer and a creative on the same cut · seeded demo workspace.
Imported from the ad library, then cut into hook, body and CTA · seeded demo workspace.
References
A swipe file you can actually use.
Pull ads straight from any brand’s Meta Ad Library or Instagram, mapped to a competitor and a product on the way in. Then AI cuts each one into hook, body and CTA — so you can see what the ad is actually doing, not just that you liked it.
01
Import from the source
Paste a Meta Ad Library or Instagram URL and pull every live ad for that brand, creative and copy included.
02
Organised on the way in
Every reference maps to a competitor, a product and your own attributes as it lands — so the collection doesn’t rot.
03
Broken down, not just saved
AI clips each ad into hook, body and CTA, so you can compare openings across ten competitors in a minute.
Assets
You already shot it. Now you can find it.
Ask your asset library the way you’d ask a person — the object, the expression, the camera angle — and get the frames back in seconds. No folder trees, no filename guessing.
01
Ask, don’t dig
“Model smiling in a saree, shot outdoors, waist-up.” Plain language, the way you’d say it out loud.
02
It understands the frame
Search on what’s in the shot — object, human expression, camera angle — not on whatever the file happened to be named.
03
Shortlist and send
Pick the frames you want and push them straight into a brief or a job, without a download-and-reupload round trip.
One prompt, 8 matches from 128 — tagged by object, expression and angle · seeded demo workspace.